Features

Key Features

wapm

Fellowship Impact

Outcomes

Digital Communication Mastery

Campaign Portfolio

Global Network

Modules

Programme Modules Overview

Module 1 – Orientation & Digital Purpose (Weeks 1–2)

Learn to harness social media for social impact. Core focus: digital ethics, building your voice and visibility, platform overviews, and impact storytelling.

Practical output: Personal Digital Impact Statement and Platform Audit.

Module 2 – Canva Foundations: Posters & Visual Design (Weeks 3–4)

Master static content creation in Canva. Learn interface basics, brand colors and fonts, poster layouts, and visual hierarchy.

Practical output: 5 Advocacy/Awareness Posters.

Module 3 – Canva for Short Videos & Reels (Weeks 5–6)

Create short-form video content that engages audiences. Focus on Canva video tools, transitions, text animation, and audio basics.

Practical output: 3 Short Videos/Reels (30–60 seconds each).

Module 4 – From Design to Content Strategy (Weeks 7–8)

Learn to design posts for maximum engagement. Core skills include post structure (hook–message–CTA), caption writing, and visual–text alignment.

Practical output: Designed Post + Caption Sets for Instagram & LinkedIn.

Module 5 – Platform-Based Posting Projects (Weeks 9–10)

Apply content directly to social platforms. Learn Instagram, LinkedIn, X formats, hashtag strategy, and posting logic.

Practical output: Platform-Specific Content Pack (Posts + Videos).

Module 6 – Digital Advocacy Campaigns (Weeks 11–12)

Design purpose-led campaigns aligned with the SDGs. Focus on messaging, campaign themes, and calls to action.

Practical output: Advocacy Campaign Project (Post + Video Series).

Module 7 – Engagement & Analytics Basics (Weeks 13–14)

Track performance and grow your reach. Learn Canva insights, platform analytics, and engagement signals.

Practical output: Analytics Reflection + Content Improvement Plan.

Module 8 – Portfolio & Leadership Showcase (Weeks 15–16)

Present your work professionally and build your personal brand. Learn portfolio curation and career pathway planning.

Practical output: Final Social Media Portfolio + Campaign Presentation.

Ready to Lead Climate Action?

Have Questions? Get in Touch: wasm@womenascension.org